"[The Big Ideas Simply Explained books] are beautifully illustrated with shadow-like cartoons that break down even the most difficult concepts so they are easier to grasp. These step-by-step diagrams are an incredibly clever learning device to include, especially for visual learners." Examiner.com "This large, stylish book takes the reader on a quick tour through the history and discipline of psychology, with tiny bits of information and loads of design. The title gets it right: these are indeed big ideas (and also plenty of small ones), and the explanations are simplified and presented in a number of ways." PsychCentral.com "The Psychology Book is packed with everything you'd ever study in a Psych 101 class, and, as the subtitle suggests, it's all explained in a clear, simple way." Wink Books, from the co-founders of Boing Boing, "[The Big Ideas Simply Explained books] are beautifully illustrated with shadow-like cartoons that break down even the most difficult concepts so they are easier to grasp. These step-by-step diagrams are an incredibly clever learning device to include, especially for visual learners." -- Examiner.com "The visual layout promotes browsing with illustrations, pull quotes, and simple mind maps to explain concepts quickly." -- Library Journal "Accessible guide to the great thinkers." -- School Library Journal